Users will soon have a new feature that allows them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the platform announced that it presently contains more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread release. This development aligns with a increase in AI content, fueled by recent content generation software.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from AI artwork to educational videos, and we aim to give people the option to adjust the amount of that, based on their own choices,” commented a platform representative.
Volume and Proportions
The service announced that there are now over a billion videos on its network labeled as made with AI. Overall, over 100 million videos are uploaded to the service every day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI content they watch by accessing the content preference feature in the app and selecting “AI-generated content”. Additional categories that are already be modified under the setting include politics, clothing, cosmetics, and movement.
Platform Guidelines
TikTok’s rules require content makers to identify convincing AI-made content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be taken down under its community policies.
Furthermore, the service will from now on apply an “AI-made” tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This measure is intended to deter users from trying to circumvent the tagging system.
Responsible AI Funding
The company is also establishing a two million dollar AI literacy fund for experts and groups to create informative material about ethical AI use. This project will support non-profit groups specializing in training coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, during debate over proposals to lay off hundreds of review team members in the UK. TikTok is set to eliminate a significant number of roles in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content prior to it has to be seen by humans. TikTok reported a significant reduction in disturbing and violent content handled by human moderators over the previous year due to the use of its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is why a extensive automated help is proving valuable work at speed.”